Seeing Opportunites.

Steve Jobs stated that "Real Artists Ship", so did Apple ship? This week at WWDC Apple showcased the post-Steve era, and it seems to have divided opinion. Apple is often perceived as an innovator and a leader in the market, but a careful examination of the company's history reveals a different story. Apple has always watched what other companies are doing very carefully and attempted to define where they are going wrong and then create products which answer this problem. The Mac, the iPod and the iPhone were all reactions to products that were already in existence, but were either poorly executed or confusing to consumers. Apple appears to have reacted not to a need in the market but to the market it self. The comments that iOS needs to be more like Android and that Apple is unable to innovate was illustrated by Phil Schiller's  "Can't innovate anymore, my ass"
 As beautiful as the new Mac Pro looks I wonder how practical the form factor that Apple has chosen truly is. I work on a current generation Mac Pro and over time I have increased the ram and expanded the storage to suit my needs. The new Mac Pro will allow you to change the internal hard drive, but not with an off the shelf unit, rather a custom fit which may prove more costly. I have used Apple computers as a designer for twenty years and the small form factor desktop is a recurring theme, one which the industry regularly ignores. Machines which are to be used for office hours tend to need to robust and the small form factor device has always struggled to provide a consistent and reliable experience.

I hope that in the future Apple, returns, to looking to the market to see opportunities and giving it what it needs rather than asking the market what it needs.